If we say - name an environment-friendly brand, some brands might have popped up in your head. Cause they have impressed you with their love of sustainability and the environment.
You may also have noticed that almost every brand now promotes them being eco-friendly as their unique selling proposition, but do you know why?
With awareness through social media, influencer content, and the environmental impact of many celebrities, many people in India are becoming aware of their carbon footprint and recognizing the importance of protecting the earth.
1. People are choosing brands and products that support a good cause and protect mother earth.
They are increasingly demanding environmentally friendly products and services, and companies that fail to meet this demand may face negative consequences in the form of reduced sales and brand reputation.
2. The Indian government has implemented a number of environmental regulations that require companies to adopt more sustainable practices. This includes requirements for reducing emissions and waste, and using renewable energy sources. 3. Going green is helping companies save money by reducing energy costs and waste. For example, using energy-efficient equipment and appliances can lower energy bills, and recycling materials can reduce the need for raw materials. 4. Not only does this save money for the companies, but the eco-friendly products and packaging also look more beautiful and premium than they could have normally. 5. In addition, companies are seen as leaders in sustainability and are more often attractive to customers, Investors, employees and society. This is giving companies a competitive advantage to shine in the marketplace. 6. Apart from this, many companies are choosing and viewing going green as their moral value and social responsibility to contribute to the well-being of the community and the environment. And As the demand for environmentally friendly products and services continues to grow, it is likely that more and more Indian companies will adopt green initiatives in the future.